Most recruiting sites are pretty boring. Even the world leader monsterboard is all about function rather than attracting talent. Yet recruiting talented people is tough.
The standard process consists of a CV casting the best possible light on the candidate being sent in response to an advertisement written by HR for a job they may not understand.
If the candidate is lucky enough to proceed to the interview a big part of the assessment – on both sides – is whether there’s a ‘fit’ between the candidate and the team. Or more particularly the candidate and the manager.
So what if the job ad included a video?
Hi I’m Chris Smith, I could be your next manager, I’m looking for someone with a background in finance, who speaks English and French, who’s attentive to detail…. These people here could be your new colleagues…. and this is where you could be working.
Assuming the manager has some personality (which might be the big downfall in the plan!) this could be a more appealing way of marketing your company to potential talent – rather than the generic videos seen on HR sites.
Employers need to market to the YouTube generation. I haven’t seen it started anywhere yet.
image Barbie via pixabay