The first task for the candidates was to start their own cleaning company – just what they were dressed for.

It’s a simple task; strategy = decide what service you want to provide, buy your tools, find your clients, deliver. As always watch your costs.

Empire, the guys team, won and got themselves a cocktail party.

CM200903_apprenticeIgnite lost, despite earning more revenue, because they spent almost all the money they were allowed to spend, coming in just under the 200 pounds allowed. Anita Shah congratulated the team “well done, we’ve come in under budget”. Not an attitude that would work in a start up company – and not an attitude that will work with Sir Alan.

Mona chose the co-leader Debra Barr and Anita Shah to go into the board room with her. Mona damned Debra for not taking responsibility but then pulled Anita into the boardroom based on Debra’s word, something wrong with the story there.

Sir Alan Sugar commented that they’re either very smart or very stupid, to which Margaret Montford commented that they had no commercial sense whatsoever. She’s right.

Sir Alan’s judgement was that Anita, who had put herself forward as “one of the best business brains of Britain” showed no business acumen.

“Anita, you’re fired”.

In my view; none of the women really performed. Usually that gets laid at the feet of the project manager but Anita Shah made the fatal mistake of celebrating being under budget – when they’d actually spent too much.

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