The third task for the candidates was to develop and sell a piece of fitness equipment. The body rocker vs the home multi-gym.

There are two parts to this task; design and pitch.

Neither product was really convincing – but the body rocker at least looked like something could be sold and indeed got a total of 10,280 orders from all suppliers (the bulk coming from John Lewis).

The best performer goes to Philip for two reasons – his line “it’s the ipod of the exercise world” and for defending Lorraine. Lorraine’s pitch seemed weak, but somehow they scored sales so it’s a bit churlish to complain.

Sir Alan Sugar commented that the product was “bloody awful” and quoted one of the company reps as saying “the best thing about the pitch was that they took the thing away with them”.

James was a pretty awful project manager and took Maj and Ben into the boardroom with him. I thought James would go – he was a clueless leader. Maj doesn’t seem very active, he does only what he’s told, waiting for his project manager to give him more work. Ben was responsible for the ridiculous product, an ugly black box with wires hanging out of it, however he was the only one coming up with ideas (partly because James didn’t lead the brainstorming very well). Ben comes off as pretty sneaky.

The boys weren’t any better behaved in the boardroom than the girls.

Sir Alan got sick of the conversation,  slowed them right down, and fired Maj

In my view it’s a wrong decision, James is pretty hopeless and so emotional. Part of the “bad product” decision is at his door – he couldn’t manage a simple brainstorming session.

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