It’s a cute ad, there’s a nice twist, clever shots to trick you initially, and the styling is very “French Art Movie”.

The seaside resort of Blackpool in the UK, famous for Blackpool rock (a teeth-breaking candy invented by dentists), a roller coaster and a tower. The tower has a very approximate resemblance to the Eiffel Tower, which seems to have inspired the Blackpool tourist board to create the ad designed to appeal to French visitors.

I like the ad, it’s funny and well done. If they’ve done their homework it could get some viral spread. But I don’t think it’s effective – there’s not enough in the ad to make me want to research Blackpool let alone visit there. They are competing with some wonderful beaches along the Mediterranean, I’m not sure this is enough sell.

Will the French Spot the Difference?

by kevinzim, via flickr

VS

by johntrainor, via flickr

by jayneward, via flickr

VS

by Mitch Allen, via flickr

Published by Louise McGregor

I've worked in digital at the intersection of communications, technology and business for more than a decade. And I'm still crazy about digital.

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