Imagine opening up your magazine and finding a full video player… very minority report.

Unfortunately I’m on the wrong side of the Atlantic to receive this (oh, and I’m not a subscriber to Entertainment Weekly). So it goes.

I think the technology behind this is great, and the potential for other uses is huge – for advertising and content. To see the detail behind the technology and some other uses there’s another video on YouTube.

Published by Louise McGregor

I've worked in digital at the intersection of communications, technology and business for more than a decade. And I'm still crazy about digital.

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