This year the person Lord Sugar is looking for has a different profile from other years. He’s looking for someone to go into business with him, and promises to put up capital of £250,000. So the winner should be someone entrepreneurial, someone who is ready to step up and run their own business. Tonight is the final – where the finalists will present their business plans for evaluation, I’m very curious to see what the contestants come up with. The successful applicant should have a combination of a great idea, and a great plan to execute it.
But even without knowing their great ideas or the plans, after seeing them work through so many challenges, we already know quite a lot about the finalists.
Here’s an overview of the finalists.
| Susan Ma (bio) |
| Hire |
- has own company
- has sold and upsold, notably that weird spider thing to a phone shop in Paris
- has business instinct, for example saw that the furniture was worth something in the rubbish task, if her advice had been followed they may have won the task
|
| Fire |
- often incomprehensible
- famous for asking dopey questions such as “do the French love their children?”
|
| LAS will love |
- has worked market stalls
- can sell
|
| Hellen Milligan (bio) |
| Hire |
- incredible organisational ability
- track record of being on the winning team 10 times out of 11 tasks
- record-breaking sales (800,000 units in the biscuit task, €214,000 of car seats on the Paris trip)
|
| Fire |
- no previous entrepreneurial activity
- not remarkably creative
- sometimes the organisational ability turns into control freak – in last week’s task she was project manager but as there were only two of them it wasn’t really necessary to have a PM. She started out with a bad role assignment, but Tom talked her round.
|
| LAS will love |
|
| Jim Eastwood (bi0) |
| Hire |
- has come to the rescue in a couple of projects (not always enough to secure a win) earning him the sobriquet “Jedi Jim”
- can sell
- some business instinct, understood the market task was about re-investment but could not convince the project manager
|
| Fire |
- extreme manipulation techniques
- he’s been project manager twice and lost both times (once for the insulting “Hip Replacement” magazine when he refused to make a deal, and again last week, when the chef had to tell him to come and organise the kitchen)
|
| LAS will love |
- ? (sorry, I have no idea why he wasn’t out weeks ago)
|
| Tom Pellereau (bio) |
| Hire |
- is an inventor who has managed to turn his inventions into commercial products
- proven creativity
- good analytical skills, on the rubbish task he was working out margins with the recycling payments to figure out what they should target
|
| Fire |
- abysmal track record, I think he’s lost as often as Helen has won
- sees business problems too late
|
| LAS will love |
- creativity, Tom could be a serial inventor worth investing in
|
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Published by Louise McGregor
I've worked in digital at the intersection of communications, technology and business for more than a decade. And I'm still crazy about digital.
View all posts by Louise McGregor
This year the person Lord Sugar is looking for has a different profile from other years. He’s looking for someone to go into business with him, and promises to put up capital of £250,000. So the winner should be someone entrepreneurial, someone who is ready to step up and run their own business. Tonight is the final – where the finalists will present their business plans for evaluation, I’m very curious to see what the contestants come up with. The successful applicant should have a combination of a great idea, and a great plan to execute it.
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