Biggest Work Achievement
We launched an Enterprise Social Network (ESN) this year, I think we started the project before that term was invented. We’ve called it Buzz and so far we have established global connectivity, set up community manager training, seeded several communities and won a company award for it all. There are still a lot of challenges to come, but this is huge.
Big Thing I Learnt
Manage upwards more than one layer. I had a great boss, who knew something about the digital world and supported me as a manager and on my projects. When she left there was a huge gap – I’m working on filling the vacuum.
Small Thing I Learnt
DJing. I got to pretend to be a DJ during a workshop. It was a lot of fun, and it turns out that it’s not that difficult if you can count to eight.
Best Read of 2012
The best book I read on a social media theme has to be Revolution 2.0 by Wael Ghonim, with reports coming out of Egypt of ongoing disputes around the new constitution it’s not clear what the ultimate outcome will be. However this book showed how much people will do with social media tools – using it in ways the inventors probably didn’t imagine.
Best fiction of the year The Book of Dave by Will Self, I struggled with the dialect at first but it was worth it, the book is darkly funny tale of a dystopian future.
My Favourite Internet Meme
There were a lot of internet memes to choose from this year, for me the hands down winner Martha and Never Seconds. Martha started out just wanting to use photos of her school meals in her blog to raise awareness of the (low) quality. The council tried to block her using the photos, which caused outrage. She ended up raising over 100,000 GBP for school meals in Malawi, and building a community online where people around the world share photos of their lunch. Martha is 9.
My Favourite Cat Meme
Cat memes thrive on the internet, this year my favourite must be Henri; the world’s first feline existentialist.
2012 image licenced from clipartof.