If you open a tea specialist in a coffee city how do you let people know that you sell coffee without straying from your chosen specialty? Like this:
CiTea is a new cafe in Amsterdam which specialises in tea, offering forty two different types of tea and the chance to smell the leaves before you choose. They also offer delicious things to go with your tea, and advice on preparing tea. Plus wifi.
But this is a coffee city, and every time I’ve walked past I’ve been in the mood for coffee, and I’m probably not alone.
This cute sign lets potential customers know there is coffee – but it’s a side show, Tea is the main act.
How can you communicate your “extras” without undermining your main offering?