It takes more than a tweet to make a company social

It takes a lot to make a company really social, certainly more than witty tweets.

I borrowed this title from a tweet, that led to an article (in Dutch) on what it takes to make a company social. That list includes; Connections, Conversations, Consistency, Content, Context and Continuity. I agree with the article’s premise, but my list differs.

Here they are in a roughly logical order, although they inter-relate and often develop in parallel.

1.  Vision
   What is the vision you have for social media? What does it bring the company/organisation?
2. Strategy
   How can you reach that vision and deliver against business goals?
3. Infrastructure
   The governance, accounts, tools, and processes needed to get build a social company, with a strong presence in social media.
4. People
   An inspired team, committed leadership and an organisational culture built on openness and innovation.
5. Measurement
   What are you going to measure? How will you know when you’re successful?
6. Cold hard cash
   Generally the social media accounts themselves are free, but increasingly you need ad spend to build exposure. Some tools cost money, and of course creating content is rarely “free”.

I will delve into each of these in detail in the coming weeks. Stay tuned!