On paper leadership support sounds good; it often comes with budget and it can pave the way for decision-making.
It’s not enough.
You need commitment of your leadership. So what is the difference?If you think of the bacon and eggs breakfast; the chicken was supportive, the pig was committed.
Commitment is visible in the organisation. If your executive is visible connected to your project then she has a real stake in its success. Budget will be more easily released, decision-making will become easier, other leaders will want to be part of it. Perhaps more importantly a number of the doubts about the project will dissolve, the fact that an executive puts their name on a project gives it a credibility vaccination.
Years ago when I was involved in implementing an Enterprise Social Network (ESN) at a large financial institution we’d done really well with good adoption numbers and some real business results. We also had the support of our CEO, who’d even featured in a launch video. I was happy about the momentum we were building.
Then we got a new CEO who wanted to use the ESN to reach employees and have a real discussion. Wow. What a difference, his name was on a community and he was interacting with employees. The questions people had about using an ESN changed from “why” to “how”. There was a growing assumption that this would be how we worked.
So, look for executives who are ready to commit, ask for their visible commitment, and move the conversation from “why” to “how”.