Who discovered how to cultivate vanilla? How did the American Airforce develop jet engines in a matter of months? Why does Woody Allen (almost always) avoid the Oscars despite almost two dozen nominations?
This book is a collection of lessons about creativity with a myriad of examples – some of which will be familiar and some of which you won’t have heard of. It begins by attacking the myth of creativity, the very pervasive idea that creativity is the province of a certain type of person, that creativity is a gift, an amazing flash of inspiration. Instead he posits, with significant evidence, that creative thinking is in everyone’s reach, in fact it’s just thinking. We only get to call it creative when we see the results.
While we’re all possible of thinking, and of generating creative results the outcome, or rather the impact may vary. New ideas aren’t believed, our own cognitive biases make us favour the status quo. It takes the remarkable persistence of someone like Judah Folkman, whose work on blood supply to tumours is now considered a breakthrough. But for more than ten years he pursued what his colleagues considered a “dead end”.
In order to move our opinion away from the status quo we need extraordinary, convincing evidence.
The challenges to creativity and inventiveness grows as organisations grow and compliance becomes more important. But the history of the development of jet engine at Lockheed Martin offers an example of how creative results can be supported within an organisation; it took leadership, a dedicated team in their own environment, a clear goal, freedom to challenge the status quo. They benefitted from an existing culture of “show me”, so an inventor can convince their colleagues by showing their idea works rather than endless discussion. (In another chapter Ashton laments time wasted in meetings with discussion)
The book is worth reading for the histories of inventors and creativity alone, but it goes beyond that in encouraging everyone to practise their creativity, setting out the work needed, and showing the challenges you’ll face.
How to Fly a Horse was awarded a “best business book” award earlier this year, however to me the specific applications for business seem less than those for individuals. I would recommend this book for anyone who feels “stuck” in their creativity.
image: books via pixabay