Your online presence is often the first “place” customers go to talk to your company, and the first “place” potential customers meet you. The people managing those communities fulfil a very important role for your company, and there are lots of reasons (I wrote about five) to show your appreciation for them, and Monday is the day to do it.
It’s Community Manager Appreciation Day (CMAD) on Monday so if you manage community managers here are some ways you could show your appreciation.
1 Say Thank You
Include some specific examples of posts that have been important, significant discussions/events or initiatives that have helped the company. You could, particularly in internal communities, post in your thanks to the community. You could also make a public notice to go on the water cooler/coffee machine. If you don’t want to do this publicly, an email of face to face thanks also works.
2 High Level Recognition
You community is delivering value to business, find a business leader who can say this in email to your community managers. Many community managers take on the role as an “add on” to their usual job, if this is the case include their managers in the email list.
3 Buy coffee/tea
Not every company has free coffee on tap, your social media/community managers will appreciate the coffee/tea of their choice. Ask the barista to write “thank you” on the cup.
4 Invite them to join the CMAD webathon
The group behind CMAD has a day long programme of speeches and lectures all relevant to the role of a community manager. You can see the whole agenda and sign up on the site.
5 Run Your Own Web Event for Community Managers
I have done this, we ran an online meeting in two sessions (to cover Asian and American time zones), we had expert sessions on webcare, content calendars, and examples from round the world on local challenges (this was the most popular session). If it’s too late to pull this together for this year how about announcing it on Monday, and making it a showcase for other colleagues to understand the role of the Community Manager.
6 Bring Cake
Yes, I have done this. It might be my colleague’s favourite 😉
If you make a small occasion of cake with coffee and say a formal thank you it’ll be a very personal way of showing your appreciation.
7 Small Gift
Put a card on the community manager’s desk with gift or an appropriate gift voucher inside, your thanks will have more impact if you add a written acknowledgement of specific achievements. If you’re not in the same place look for an email option – there are plenty of online gift voucher options.
8 Join the Community Manager Roundtable
The Community Manager Roundtable has a wealth of resources, training and research that can help your community managers improve their work, and professionalise their role. They can also contribute to the annual survey on the state of community management.
If you’re a member of a community you value take time to post a message thanking your community manager. If you can, ‘@’ their manager in the message to increase the recognition for their hard work.
If you’re a community manager pat yourself on the back, and take a moment to reflect on how your community has evolved and grown in the last year, then plan one thing you want to improve in your own arsenal of awesome community manager skills.
Big personal thank you to the wonderful community managers I’ve worked with, it’s been a pleasure and I’ve learnt from you all!