Turn the sound off and drop the speed, and watch as the companies bounce up and then disappear.

In 2003 everyone was on Friendster, and back then “everyone” meant 3,5 million people. Their membership peaked at around 50 million, but by then Facebook had 120 million members. The company is “on a break“, and has been since 2005.

By 2005 everyone was on MySpace, but they were overtaken by YouTube in 2007 and had a peak user number of about 73 million in 2008 by which time Facebook had also overtaken them. MySpace still exists, and has tried to position itself as a platform for artists, it still has 50 million monthly active users.

By 2011 Facebook had overtaken and has remained in the top position ever since.

It’s interesting to see how the companies go up and down the charts, but I’m not sure exactly what it tells us – I think a social media platform can be financially successful serving a smaller audience. Linkedin no longer ranks in the tables, and it was purchased by Microsoft in 2016, but it’s a revenue generator for them because of it’s bespoke business tools, and the high level of influence the members have in the business world. The biggest option might not always suit your purpose. Making a profitable business out of a social media channel needs to be about more than ad revenue.

This was compiled by TNV, and they’ve sort of explained how they did it in an article, nowhere on the graphic or the article does it say what the measure is, it seems to be monthly active users (I compared published data from Weibo and Facebook), but I suspect that the Google Buzz figure is not accurate – it plateaus at 170 million, and then is overtaken by other platforms.

Their conclusion was

One thing’s for certain, judging by how many times the top spot changed hands over the past 16 years, none of the social media giants should be resting on their laurels. Really, anything can happen.

Not really. Only three companies held the top spot in the first 8 years; Friendster, MySpace and YouTube. In the last 8 years the top spot has been held by Facebook, and I expect it will take the top spot again this year. Given that “everybody” is now on Facebook it enjoys a position of being an entrenched network, the more people are on it the less likely people are to leave – even if some of us are reluctant users.

If a challenger comes for the top spot I suspect it will be from China, Sina Weibo sits in 7th spot on the 2018 data. They started out as a Chinese only, but now produce a site in both traditional and simplified Chinese to capture much of the Chinese diaspora, and have started to support other languages. Tencent has a billion users already, but is China only so was not included in the data.

Meanwhile I suspect that groups disillusioned with Facebook’s privacy and data practices will start smaller interest-based sites. I’m curious to see where this goes.

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