Creativity at Play #5

One of my New Year’s Resolutions is to be more creative and one way I’m doing that is picking creativity exercises from the brilliant book Caffeine for the Creative Mind: 250 exercises to wake up your brain.

Here’s this month’s challenge

Batteries Not Included

It seems everything has a starter kit. From poker to guitars to video games, if you’re just starting out and you want all the necessary things you’ll need to begin, there’s a starter kit available. Too bad someone couldn’t have left us a creative starter kit when we first started our jobs. It’s time to become that someone. Your challenge is to create a starter kit for your job. Create something to give to anyone starting in your occupation or a starter kit for someone just beginning at your place of employment. Include a “Quick Glance” instruction sheet, something to give them the essential advice to succeed right away. What would you want to have known when you started?

This is a bit more real for me, as I took on a new role in February and I had a new colleague join me in April, which has made me think about what a new person needs to know. Here’s my first pass at a secret guide for a digital team member.

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Did this exercise break out the creativity? Yes, it was fun to think about the REAL content you need, as opposed to the usual official HR-approved list. Will I really produce this as a guide? not alone – it could be a fun collaboration project. Going through this and playing with how information is presented has inspired me to think about a project I’m working on a little differently though, we’re creating some SharePoint training, most of it will be connecting to existing Microsoft content, but some is company specific. It might be more fun to present it like this than as a pdf, let’s check with end users first.

Facebook’s Fall from Grace

Following the attack at a mosque in Christchurch in which 50 people were murdered, New Zealand’s Prime Minister Jacinda Ardern called on Facebook to do better;

“They are the publisher, not just the postman. It cannot be a case of all profit, no responsibility.”

She has a point, during the shooting in Christchurch the shooter live streamed his rampage through two mosques. I have seen a couple of screen grabs from the video and the images look like a very graphic shooter game. We now know that the first man to see him at the first mosque greeted him with the words “Welcome, Brother” and presumably this greeting was recorded on the live stream. It’s now illegal to publish the video stream in New Zealand, and the article where I saw these images has been taken down. To give Facebook credit once the New Zealand police alerted them I understand their Global Escalations Teams worked to remove instances of the live stream from their platform. But technically, under US law, they cannot be held responsible in court.

The video may still be out there, I’m not interested in seeing it but when researching for this article I found an interesting autocomplete in a google search, and it seems the effort to remove the video was not perfect.

In the Easter shootings across Sri Lanka which had a significantly higher death toll, their government worked quickly to block social media, and continue to circumscribe citizens’ use of social media. It’s not the first time the Sri Lankan government have blocked social media due to concerns about the spread of extremism via social media sadly.

How is this possible?

Social media platforms have benefited from a piece of US law, section 230 of the US Communications Decency Act which says;

“No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider”

It’s an important part of maintaining free speech on the internet and it means I’m not liable for comments someone leaves on this blog, and nor is WordPress. The EFF explains in more detail.

More scandal

This isn’t the only issue Facebook has been faced with, last year they admitted to a security breach that may have affected 90 million accounts.

There are also growing concerns about health impacts as research piles up about the harmful impact of social media, particularly on children. There’s also evidence that anti-vaccination activists are targeting ads to people likely to be wavering on the vaccination question, and the number of Measles outbreaks keeps growing.

More famously their algorithms have undermined democracy in at least two countries. This is via the link to Cambridge Analytica, here’s how that worked as explained by journalist Carole Cadwalladr;

With all this scandal, how is the company doing?

Well. Facebook is doing well.

Revenue continues to grow, user numbers continue to grow. User numbers have apparently levelled off slightly in the US and in Europe, but it’s not clear that this is due to scandals.

Facebook currently makes more than 1.6 million USD per employee, 98% of their revenue is from advertising (2018 annual figures).  Which begs the question of just who the customer is. Remember that they don’t pay for any of the content placed on Facebook – in contrast to, say, a glossy magazine like Vogue which at least provides some content to dilute the advertisements. So we, the users are the content providers and our attention is the commodity sold to advertisers.

Regulation Required

It seems this isn’t a problem that the free market can solve. We’re now living with a platform that is with us 24/7, pulls together a global community of almost half the world’s population, and holds data on our every move – and tends to seek more data rather than less. One way that Facebook has grown is by acquiring Instagram and WhatsApp, and the company is now so rich that it can buy any competitor thus stifling innovation. Governments have seen the impact on their country – in Sri Lanka, in New Zealand with devastating effects – and in their elections. During the campaigning to appeal the 8th amendment in Ireland Facebook banned all ads that were funded from outside Ireland, showing that it is possible to contain the damage of foreign influence. The EU put the GDPR legislation in place, in an attempt to protect citizens against the power that Facebook and other social media companies have accrued, in response Facebook moved millions of accounts from Irish servers to US servers – out of the reach of EU legislation.

The US is also stepping up, with the FTC investigating Facebook’s use of personal data and a hefty 5 billion USD fine looming over the company. Even that might not be enough, there’s a bipartisan call for tougher protections on consumer privacy.

I started writing this post in December, it’s been re-written more than any other post I’ve ever made, but every time I thought I was ready to hit publish something else happened. I nearly delayed again to analyse the information coming out of F8 and more analysis on the appearance of a change in Facebook’s policy on privacy, there’s a pretty good analysis on the Vergecast – they’re not convinced and nor am I.

Image via pixabay

Drinking from the Firehose

“How’s the new role? Are you just drinking from the firehose?” asked my colleague yesterday.

It seemed a new and peculiarly American phrase to me but I knew exactly what she meant and the answer was an exhausted “yes”.

What does that mean?

Wiktionary gives a very simple definition

  1. (idiomatic) To be overwhelmed (with work, information, etc.); to be inundated with an uncapped, unfiltered amount

And it seems the term has been around for more than a decade, as it was picked up in a nicely nuanced way in this 2006 blog post.

Why am I drinking from the firehose?

I took on a new role in February, it’s more global, more strategic, and more fun. I’m now part of a US-based team, none of whom have met me. However I still have some projects to complete from my former EU-based role as I haven’t been replaced. So in the mornings I focus on the EU projects, and the afternoon I switch to the US projects, my agenda is getting crowded and my day is a bit stretched.

It’s cutting into my writing time – but it is temporary. I will be writing more regularly from June onwards as one of my projects finishes sometime in May. In the meantime, back to that firehose.

 

Image by skeeze from Pixabay

Creativity at Play #3

One of my New Year’s Resolutions is to be more creative and one way I’m doing that is picking creativity exercises from the brilliant book Caffeine for the Creative Mind: 250 exercises to wake up your brain.

Here’s this month’s challenge

Can Anyone Direct Me to the Perfume Aisle?

If there is any one retail outlet more intimidating than the local giant home improvement warehouse hardware mecca, point it out, please. You can get lost just locating a shopping cart. One thing is certain: the target audience of these emporiums is heavily male. Now imagine you are asked to consult on a new brand of uber-spacious hardware paradise, this one targeting women. List at least twenty ideas to make the local oversized hardware warehouse appeal to a female demographic

Three Stories

I live in the Netherlands, and I can speak enough Dutch to manage most forms of shopping. Some years ago I went into the local hardware store, I knew exactly what I wanted, only I didn’t know what it was called because growing up I could just wander into my Dad’s workshop and pick up whatever tool or supply I needed. So I didn’t have the right vocabulary to even look stuff up in Dutch, I had to draw the thing I wanted, much to amusement of the sales guy. I wasn’t intimidated, but I have never felt so aware of “secret men’s business” as I did in that moment.

I was at a conference about branding and marketing, and the keynote speaker summed up marketing to women as “pink it and shrink it”.

Decades ago when I was deciding what to study an engineering recruiter pointed out that women who sew their own clothes, as I do, should be good at engineering since they’re already thinking about how to make flat surfaces (fabric) into three dimensional shapes (clothes).

I tell these stories to show that I recognise the male-bias in hardware stores, but I don’t want to solve it by the sexist cop-out of painting everything pink, and I think women have existing skills that make them capable of undertaking DIY projects.

My List

  1. Hire women. I was tempted to just repeat this 20 times. I don’t go to hardware stores all that often but I don’t think I’ve ever encountered a woman working in one.
  2. Provide a creche, and a supervised playground. For a large emporium this is just good business, women will stay longer and buy more.
  3. Develop a visual glossary, a bit like the old “Point it” books for travellers, to help women find the tools and supplies they’re looking for without having to know all the specific vocabulary.
  4. Use the visual glossary on signs alongside words to make specific tools more recognizable.
  5. An app based on the visual glossary from which I can create a shopping list before I come to the store so that I can research and check what I want.
  6. A range of tool sizes – it’s much easier to swing a hammer that’s the right size for your hands.
  7. Offer DIY kits with step by step instructions, think IKEA and make it simple and visual.
  8. Offer beginner’s classes for specific build projects eg; “build a bookshelf in a day” and let these classes have a social element. Women who are into craft often enjoy crafting together.
  9. Provide tools and supplies for advanced projects – don’t assume all women are beginners
  10. Promote women-based DIY businesses to customers.
  11. Offer trade discounts to women working in DIY comparable to other mega-hardware stores.
  12. Create a community online where your customers can talk about their projects and share their progress and results, refer to ravelry.com for examples.
  13. Train all your staff that women are becoming experts in DIY. If a man and a woman are shopping together, don’t assume that it’s the man doing the project and speak only to him.
  14. Trolleys that are ergonomically fit for women to use.
  15. Hire women experts to demonstrate how tools work, how to complete projects.
  16. Profile successful customer projects on your site/app.
  17. Carry a range of work clothes that fit women, from gloves to overalls, with lots of pockets. Have a range of colours – not all pink.
  18. Keep shelving at a reasonable height, adjust shelves so that 80% of women can reach them.
  19. Hire women. It’s worth repeating.
  20. Good coffee.

This was easier than I expected, perhaps because I’ve been reading reviews of Invisible Women by Caroline Criado Perez about how the world is often built from a male perspective and the impact on women ranges from inconvenient (public toilets) to dangerous (medical diagnostics). As psychologists would say, I was slightly primed for this task.

It was still a fun and creative, but something else occurred to me, many of these steps would just be good for business.

Cord Cutting

I’ve moved. There’s one glaring absence in my living room, I no longer have a TV. I haven’t had a landline phone for years. Apparently I am a “cord cutter“.

I had already cut my tv viewing significantly, and I know exactly the moment I made that decision. I was watching Cold Case, or NCIS, or SVU, on the detective and crime channel, where they were showing a string of episodes of the same programme. I hadn’t noticed that one episode had ended and another had begun, and I couldn’t remember how the crime had been solved. I realised 2 things – all the procedural genre TV shows are incredibly formulaic, and that TV was, in effect, wallpaper in that I no longer paid attention to it.

As streaming services rise more people are cutting their cable/broadcast tv and opting for streaming services, often this is a cost cutting move. Many providers bundle their TV + internet + landline services, which is often good for consumers, except that now I only need a reliable wifi service. Many providers bundle their content, which is often not good for consumers. Some years ago I contacted the cable tv provider her and asked if I could have just 4 channels, I was willing to pay half the regular fee even though I was forgoing about 30 channels. The answer was a firm no.

There are lots of guides out there on how to set up a combination of streaming services so that you won’t miss your favourite shows. Not all of the services are available in Europe (yet). There’s some evidence that those moving off cable and onto streaming happier than TV watchers.

My motivation was a little different, I’m happy to save the money, but I also wanted to change how I use my time. Of course I do have Wi-Fi, so I have the option of YouTube or Netflix. But I have deliberately made it inconvenient to watch on a big screen, so I am reading more and being more creative with either writing or crafting.

Meanwhile anyone want to buy a TV set with a slightly broken remote?

image via pixabay

 

Just Stop It: Asking for my Date of Birth

Just Stop itIt’s interesting, government departments in many countries cannot ask for any personal information unless it is needed for the services they provide. Why can internet sites get away with this? Your date of birth is a critical piece of identity information, but it’s absolutely not necessary to register for a website.

A number of websites ask you your birth date as part of their registration process, including – as shown in the above example – Yahoo!

Yahoo! in this case tries to soften the blow by promising to provide me with a “better experience”. Let me translate what that means; they will guess based on your age which ads should be served to you. So if you’re in your thirties, and perhaps visit a baby clothes site, you’ll get baby ads, if you’re over forty five it’ll be hair-loss and menopause remedies. Get older and it’s incontinence pads. As if you couldn’t search for such products without their help.

In my case I lie, I have a birth date that I use as my “internet birthday”. Which means I’ll get the incontinence pad ads a little late.

Reading Revolution

To me there is no better way to relax than to curl up with a good book. As a child I’d read anything – even a milk carton – I was that thrilled with my new found reading skills. I still think strong reading skills are important for a person to develop good analytical skills and personal empathy. But not everyone has the time and I suspect more people spend time reading their phones than reading a book.

I resisted having a kindle for a long time because I love the experience of reading a physical book, but the kindle has some advantages: I can carry a few hundred books in the space of one physical novel, there is a fair bit of free content out there (thank you Gutenberg), and I can read Dutch books with the help of a convenient online dictionary. The big downside for me is I can’t share or pass on books, yes Amazon makes it technically possible but most publishers don’t allow it. For a while it seemed that e-readers would spell the end of physical books but there seems to have been a turnaround, with the sales of ebooks dropping, as the sales of physical books rises.

I don’t think people are necessarily reading less, but they might be reading differently, here are some developments in reading formats.

Serial Box

An old idea repackaged for today’s technology. Episodes of a series are released each week and you can switch between reading text or listening to audio without losing your place in the story. Some content is existing books repackaged, but the Serial Box is heading into creating original content, the first episode is free to whet your appetite, and a few classic books are issued as a free series – I’ve started with The Woman in White as a trial. You can hear more on a recent Recode Decode podcast.

Sleep Stories

If you’ve ever thought “just one more chapter” and then woken up at 2am with arm cramp and the light on this might be for you. Each Sleep Story is constructed with enough drama to keep you focused on the story but not so much that you’ll stay awake. The readers are chosen for their soothing voices, it’s a joy, even the three minute explanation on the site had me drifting off.

As a free alternative, try listening to a podcast in a language you don’t speak. I find Welsh very pleasing and restful.

Audio books

One advantage of reading is you can’t do anything else except read. If that sounds like a disadvantage for you then audiobooks are the answer. There are a range of services out there, mostly subscription based. I admit I don’t go in for audio books as I tend to loose focus and have to replay whole chapters. I have the same problem with podcasts longer than 30 minutes. But a friend who does really long travel, like 8 hours of driving, for her job finds them brilliant. In a way this is also an old idea upgraded with technology, books were serialised on the radio, this is just radio on demand.

Whatever technology we’re using, we still are looking for good stories.

Image via pixabay