Louise McGregor Buzzword

Doomscrolling

Do you find yourself scrolling through twitter of facebook posts far longer than you planned because all the news is so terrible? You’ve been doomscrolling.

It’s hard to stop, even though it makes you feel worse and is likely to be bad for your long term mental health. In this weird time when we’re all so isolated, and when there is awful news from almost every country from the wealthy country refusing to provide food for children in need to war in a country you’ve never been to, to protests in another, and the election in the world’s most powerful nation.

Don’t click on those links, it won’t make you feel better.

And if you feel the urge to comment on any of the things you read the feelings of Doom get worse.

What can you do?

Practical defensive measures.

  • turn off notifications
  • move the apps that you’re most addicted to off your phone, or at least off the home page of your phone. I moved Twitter off the home page some time ago when they changed their notification settings level to VERY ANNOYING.
  • leave your phone outside your bedroom, or at least out of reach when you go to sleep… added advantage you’ll need to get up when your alarm goes off and you’re more likely to start your day on time.
  • don’t read the comments
  • mute or unfollow the accounts that are producing overwhelming news – whether that’s by the volume they publish or the scariness of the content. You can follow them again later.

Positive Distraction

  • do something to entertain yourself online that isn’t on a social platform
  • watch a movie, or listen to an audio book or podcast – but pick something from the before times that won’t send your mind spinning on lockdowns, protests and vote counting. If you need to keep your hands busy and away from your phone teach yourself to knit.
  • read a book, a real paper one.

Break the doomscrolling habit, you’ll be happier.

Image by Viraj Tamakuwala from Pixabay

Louise McGregor Buzzword

Techlash

Techlash is a portmanteau word from technology and backlash, the FT gives a definition: The growing public animosity towards large Silicon Valley platform technology companies and their Chinese equivalents.

I’ve heard it in a few podcasts and seen it in a few articles recently, usually in reference to Facebook or twitter, often in connection to privacy issues or political fallout. But it’s older than I expected. Google trends indicates it was first in use in June 2006. Searches on the term peaked in November 2018, when Facebook was under fire for privacy breaches and for selling data to advertisers.

(This data from google is indexed with the date with the most interest being scored at 100, so it’s hard to know what this interest means. I compared the interest to other search terms and all I can say is – it’s not a very interesting term).

There are genuine concerns about “big tech” that all get rolled up into techlash;

For users this has been the decade where the internet went from being a playground to a marketplace, it’s the decade the internet lost its joy. Many consumers started to question where their data was going, the EU and California passed privacy legislation that impacted the online world. 18 months after Europe’s GDPR legislation went into effect I still occasionally find a site that has chosen not to adapt their site and blocks me – it’s not a surprise, the penalties are huge, 20M euro or 4% of global turnover whichever is greater.

So what’s the argument against change? That limiting tech companies will reduce innovation.
But these companies are no longer the innovators, Facebook buys innovators, and for a new platform to emerge against Facebook’s 2.4 billion user base seems close to impossible. Facebook, Amazon, Apple, Netflix and Google are the establishment now, we can stop treating them as the new kids on the block that need the special treatment to get started.

So what happens next? I expect regulation to protect users and workers (in the case of Uber et al), I expect some attempts to break up the biggest companies – which will fail, and some legislation around competition which might succeed if the EU and the US can find a way to pass similar legislation. I expect Chinese tech entrepreneurs to ignore as much of the legislation as they possibly can get away with.

I expect I will not by an AI virtual assistant in the coming year.

Louise McGregor Buzzword

Window of Opportunity

“What’s the window of opportunity on that?”

Also known as a ‘critical window’ Wiki gives a pretty good definition: “A window of opportunity (also called a margin of opportunity or critical window) is a period of time during which some action can be taken that will achieve a desired outcome. Once this period is over, or the “window is closed”, the specified outcome is no longer possible”.

It’s a term I’ve known and used for many years, usually I’ve used it in a rather flippant way to encourage a person to make up their mind because I have shit to get done. Turns out it’s a real thing, a serious term used in science and medicine. For example the time a person can survive after breathing has stopped is a “critical window” in which emergency treatment can be delivered.

Think of a farmer, if she hasn’t planted her crop before the rains come there is no harvest, that’s perhaps the clearest example.

I’ve been working on a project where the window – the time to ask for executive sponsorship and budget – was closing as we were preparing the business case. We ended up missing it, and using a more minimal technology. Realistically that window for change would not come around for two budget cycles, ie; two years.

Occasionally you’ll see the idea of a closing window of opportunity used in marketing to create a sense of urgency, number of shopping days to Christmas is a timely example. Black Friday shopping deals and limited time offers are all false windows. Try not buying whatever item is being advertised – you’ll be fine.

Know the context, if you’re a farmer, know the seasons, the crops, the market. If you’re a project manager know the budget cycle and the budget influencers – they can open those windows for you when you’re ready.

Image via pixabay 

Louise McGregor Buzzword, Communication

Green Washing

Ever seen a product marketed as being good for the environment – in a plastic bottle?

Consumers are looking for sustainable options in their purchasing, and companies follow that trend. Sometimes the change is has an environmental impact, sometimes not. It can be hard to tell. When a company markets their products as sustainable but spends more on marketing than sustainable sources, or produces misleading marketing or packaging, or promotes their product as simply better than alternatives – that’s greenwashing.

Definition

Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more environmentally friendly than it really is.

Some Examples

Starbucks announced last year that they would ban straws and instead introduce a “sippy cup” lid. Turns out that the lids use more plastic than the straws and are unlikely to be better for the environment. But they got good press at the time of the announcement.

TIP: If you’re worried about straws then skip the straw/plastic beaker all together, and opt for a reusable cup. Starbucks and many cafés will make coffee in your reusable cup and may even offer a discount.

Walmart joined the sustainability trend, launching a “go green” sustainability campaign. Given that Walmart customers are price sensitive this was always going to be a challenge, and the report card is mixed. They’ve reduced foodwaste, and increased recycling of plastic. Their efforts to shift to 100% sustainable energy have so far (in more than 10 years) only got to 4% according to the EPA.

TIP: if you’re trying to assess claims look for agency reporting on data, and beware of percentage improvement, a move from 1% sustainable energy to 4% is a 400% improvement.

Coca cola – and other beverage companies – are working on “plant-based” plastics, that will be biodegradable. In some countries these bottles are already on the market, in some cases they’re still as much as 70% plastic, and about 80% of beverage containers still end up in landfill.

TIP: If you’re worried about this source of plastic stop buying drinks in single use plastic. Ask for tap water in restaurants, carry a water bottle from home (assuming you live somewhere with safe water).

In these cases the companies are trying to do something genuine, it’s just not easy to change people’s behaviour or build new resource infrastructure. These are not the worst examples of greenwashing.

Airbus took the skies in 2008 using the slogan “A better environment inside and out” for the Airbus A380, even putting on the planes’ tail. But air transport is a highly polluting industry, putting millions of tons of CO2 into the environment every year. Their argument seems to be that because of the scale of the plane less pollution occurs per kilo transported – true, but in the interests of honesty in marketing perhaps the slogan should be “not quite as bad for the environment as our old planes (which are still flying)”. Hmmm, not so snappy, needs work.

Volkswagen’s emission scandal which came to light in 2015 was possibly the most extreme example of greenwashing to date. Volkswagen not only made false claims about the emissions from their cars, the emissions devices in half a million cars themselves were modified to pass emission tests over a period of forty years. One good outcome, I suspect this scandal led to countries adding legal requirements for ecological claims to companies’ marketing.

Legal?

Probably not, most countries have advertising standards requiring that statements in an ad are verifiable. Some countries  -Australia, Canada, Norway, the US – have including requirements for companies to back their environmental claims with data the advertising standards.

Even so, as a consumer it’s worth keeping a cynical eye on claims of “greener”, “eco-friendly”, “biodegradable”, and “sustainable”.

 

Image via pixabay

Louise McGregor Buzzword

Drinking from the Firehose

“How’s the new role? Are you just drinking from the firehose?” asked my colleague yesterday.

It seemed a new and peculiarly American phrase to me but I knew exactly what she meant and the answer was an exhausted “yes”.

What does that mean?

Wiktionary gives a very simple definition

  1. (idiomatic) To be overwhelmed (with work, information, etc.); to be inundated with an uncapped, unfiltered amount

And it seems the term has been around for more than a decade, as it was picked up in a nicely nuanced way in this 2006 blog post.

Why am I drinking from the firehose?

I took on a new role in February, it’s more global, more strategic, and more fun. I’m now part of a US-based team, none of whom have met me. However I still have some projects to complete from my former EU-based role as I haven’t been replaced. So in the mornings I focus on the EU projects, and the afternoon I switch to the US projects, my agenda is getting crowded and my day is a bit stretched.

It’s cutting into my writing time – but it is temporary. I will be writing more regularly from June onwards as one of my projects finishes sometime in May. In the meantime, back to that firehose.

 

Image by skeeze from Pixabay

Louise McGregor Buzzword

Cord Cutting

I’ve moved. There’s one glaring absence in my living room, I no longer have a TV. I haven’t had a landline phone for years. Apparently I am a “cord cutter“.

I had already cut my tv viewing significantly, and I know exactly the moment I made that decision. I was watching Cold Case, or NCIS, or SVU, on the detective and crime channel, where they were showing a string of episodes of the same programme. I hadn’t noticed that one episode had ended and another had begun, and I couldn’t remember how the crime had been solved. I realised 2 things – all the procedural genre TV shows are incredibly formulaic, and that TV was, in effect, wallpaper in that I no longer paid attention to it.

As streaming services rise more people are cutting their cable/broadcast tv and opting for streaming services, often this is a cost cutting move. Many providers bundle their TV + internet + landline services, which is often good for consumers, except that now I only need a reliable wifi service. Many providers bundle their content, which is often not good for consumers. Some years ago I contacted the cable tv provider her and asked if I could have just 4 channels, I was willing to pay half the regular fee even though I was forgoing about 30 channels. The answer was a firm no.

There are lots of guides out there on how to set up a combination of streaming services so that you won’t miss your favourite shows. Not all of the services are available in Europe (yet). There’s some evidence that those moving off cable and onto streaming happier than TV watchers.

My motivation was a little different, I’m happy to save the money, but I also wanted to change how I use my time. Of course I do have Wi-Fi, so I have the option of YouTube or Netflix. But I have deliberately made it inconvenient to watch on a big screen, so I am reading more and being more creative with either writing or crafting.

Meanwhile anyone want to buy a TV set with a slightly broken remote?

image via pixabay

 

Louise McGregor Buzzword

Buzzwords

The most common post I’ve written in the last ten years has been about buzzwords. My work touches on business, communications and technology and those are fertile grounds for buzzword hunting. In each post I’ve attempted to find the word’s origins, and explain it’s current meaning. I confess I heard more buzzwords when I had an American boss but it’s not an exclusively American phenomenon and friends in Europe and Asia also suggest buzzwords for me to write about.

Some of the words I still hear regularly: Big Data, the Cloud and Socialising projects. In fact their use is growing, and I am rarely called upon to explain “the cloud” any more. Some have thankfully fallen from use, if they ever caught on at all: SoLoMo was a terrible term, and the situation it refers to is so normal that it no longer warrants a specific term.

To date I’ve written 74 posts on various buzzwords, and there seems to be no end in sight as more buzzwords are folded into my work environment every year. In fact it’s so common in the technical field there’s a term to describe wanting the latest feature – buzzword compliant, I’m sure it’s something everyone working in digital projects encounters.

Still haven’t had the courage to play buzzword bingo in a meeting. Let’s see how many buzzwords I discover in the next 10 years.

image: words 

Louise McGregor Buzzword

First Mover Advantage

It sounds like something from flatmate hell, where the first person to move into a shared house gets the advantage of choosing the best room, or from sport where the racer first off the starting block has an advantage.

In fact this business term originated in the game of chess, where there is a slight statistical advantage for white who has the first move.

In the business world it has come to mean the advantage gained by the first significant company into a new market. Very often the “first move” has some transforming aspect to it, or combines two formerly separate products or services.

One commonly cited example is Netflix, a DVD rental service that outmanoeuvred the incumbent video rental giant Blockbuster. By developing a huge supply of DVDs, a fast delivery service, and a very simply business model that could be explained online Netflix could take over the market for DVD rentals in the US.

Apple are also often mentioned, although they did not develop MP3, and were not the first to think of portable music players (I had a Sony Walkman way back), they combined the two into a device that people would actually want to use, and developed an online delivery model, iTunes, that has left the rest of the music industry scrambling.

But the first mover advantage is not a guarantee of success, in many cases the first mover incurs expenses educating users, or on R&D, or on building infrastructure but competitors can move in easily before the real gains have been made.

Despite the risks it is something of the holy grail for business seeking to innovate into new space, so this term often pops up at marketing strategy meetings.

It doesn’t always work, just as in running a race where someone can trail the leader and make a last minute sprint to win the race. If I knew anything about sport I could point to examples. So instead a business example; Spotify is now the world leader in streaming music, but it wasn’t the first to come up with the service. It beat out early rivals Napster and Rhapsody by winning the war for user numbers by a factor of at least 20. In the platform economy user numbers are king, beating out profits as a predictor of success.

Sometimes being a smart follower is better than being a first mover – especially in a long race with significant headwind.

Image running

 

Louise McGregor Buzzword

Upselling

Upselling is the practice of offering the customer a little more than their original purchase request. The most well-known example is probably the McDonald’s “would you like fries with that?”, in fact whatever you order at McDonald’s you’ll be offered one more thing – even if you’re ordering via a digital screen.

It’s a normal part of service in the US, but it’s less common here in the Netherlands, and there have been times here where I’d have welcomed a little upselling rather than trying to catch a waiter’s eye to order water.

But last week I had a sales experience where upselling almost lost them the sale. I wanted a small item, a nail buffer. I imagined the price would be in the 5-10 euro range. But I couldn’t just buy the buffer, I had to buy a set… I tested the hand cream, it smelt good. I agreed to by the set, my decision helped by it being on sale. At this point I’ve agreed to spend 3.5 times my initial planned spend.

But then they tried to upsell again, for twice what I’d just agreed to spend I could have a body scrub and a moisturiser – telling me that I had “skin discolouration” as part of the sales pitch. I declined politely. Then at the cash register, while I was standing with the money in my hand, I was asked again – I was so tempted to walk.

But on reflection I think the hard sale is one of the reasons this company is being forced to offer big discounts on their products. The Dutch are a bit allergic to this approach.

Image  french fries via pixabay

Louise McGregor Buzzword

Ego Surfing

It’s a term coined almost twenty years ago, referring to the act of searching for your own name, pseudonym, or handle online to see what information appears.

We often place a negative association on displays of egos, and references to ego surfing on the internet are generally negative or sarcastic.

But ego surfing can be a smart thing to do.

Just as companies manage their online presence and their online reputation so should you, I think this should be an ongoing action, but I’m sure people think of it more when they’re job seeking.

If you’re a random, unfamous person like me, the occasional search on major search engines will be enough. Here’s how I do it;

  1. Use a browser I don’t use very often
  2. Log out of any accounts, particularly Google
  3. Clear browsing history and cookies
  4. Search for my name, and the name of the blogs I write
  5. Search for the key topics I write about in the hope that my name/blog appears connected to those topics.

It’s important to use a “clean” browser to do this as Google will give you adjusted results based on your location, browsing history and login.

If you find content that shouldn’t be publicly available you have a few options to remove it; WikiHow provides a list of actions you can take. In some cases Google will remove content that they index if it could lead to identity theft (although they won’t remove your date of birth). In some situations EU residents can ask to be “forgotten” by Google when information is dated and has a negative reputational impact.

There are therefore two very good reasons for searching your own name; to check that your name isn’t associated with negative information and to make sure that the content you are publishing is building your reputation in your field of expertise.

The algorithms used by search engines prioritise content that is useful, rewarding content sources that provide useful content, and ranking content higher that is clicked on. Most people won’t click on “next page” of a google search so it’s really important that your content is on the first page of results, in fact there’s a joke in Search Engine Optimisation about hiding anything you don’t want anyone to find on page two of Google results.

If you find that your prized content is not ranking highly in search results the thing to do is create more quality, useful content, generate more links to that content and wait. If you’re a public figure and find you are turning up in search results connected to negative events, the way to change that is to start doing a lot of good things, media will create reports on the good things and that’s what will appear connected to your name in a very short time.

Algorithms can have inherent bias, but they mostly reward content that is useful, often clicked and newsworthy.

The sculpture in the header image of this post was set alight, and burnt in a matter of minutes. So much for an ego.

 

Image: Art: Ego    |    Michael & Sandy   |   CC BY-NC-ND 2.0