Creativity at Play #5

One of my New Year’s Resolutions is to be more creative and one way I’m doing that is picking creativity exercises from the brilliant book Caffeine for the Creative Mind: 250 exercises to wake up your brain.

Here’s this month’s challenge

Batteries Not Included

It seems everything has a starter kit. From poker to guitars to video games, if you’re just starting out and you want all the necessary things you’ll need to begin, there’s a starter kit available. Too bad someone couldn’t have left us a creative starter kit when we first started our jobs. It’s time to become that someone. Your challenge is to create a starter kit for your job. Create something to give to anyone starting in your occupation or a starter kit for someone just beginning at your place of employment. Include a “Quick Glance” instruction sheet, something to give them the essential advice to succeed right away. What would you want to have known when you started?

This is a bit more real for me, as I took on a new role in February and I had a new colleague join me in April, which has made me think about what a new person needs to know. Here’s my first pass at a secret guide for a digital team member.

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Did this exercise break out the creativity? Yes, it was fun to think about the REAL content you need, as opposed to the usual official HR-approved list. Will I really produce this as a guide? not alone – it could be a fun collaboration project. Going through this and playing with how information is presented has inspired me to think about a project I’m working on a little differently though, we’re creating some SharePoint training, most of it will be connecting to existing Microsoft content, but some is company specific. It might be more fun to present it like this than as a pdf, let’s check with end users first.

Creativity at Play #3

One of my New Year’s Resolutions is to be more creative and one way I’m doing that is picking creativity exercises from the brilliant book Caffeine for the Creative Mind: 250 exercises to wake up your brain.

Here’s this month’s challenge

Can Anyone Direct Me to the Perfume Aisle?

If there is any one retail outlet more intimidating than the local giant home improvement warehouse hardware mecca, point it out, please. You can get lost just locating a shopping cart. One thing is certain: the target audience of these emporiums is heavily male. Now imagine you are asked to consult on a new brand of uber-spacious hardware paradise, this one targeting women. List at least twenty ideas to make the local oversized hardware warehouse appeal to a female demographic

Three Stories

I live in the Netherlands, and I can speak enough Dutch to manage most forms of shopping. Some years ago I went into the local hardware store, I knew exactly what I wanted, only I didn’t know what it was called because growing up I could just wander into my Dad’s workshop and pick up whatever tool or supply I needed. So I didn’t have the right vocabulary to even look stuff up in Dutch, I had to draw the thing I wanted, much to amusement of the sales guy. I wasn’t intimidated, but I have never felt so aware of “secret men’s business” as I did in that moment.

I was at a conference about branding and marketing, and the keynote speaker summed up marketing to women as “pink it and shrink it”.

Decades ago when I was deciding what to study an engineering recruiter pointed out that women who sew their own clothes, as I do, should be good at engineering since they’re already thinking about how to make flat surfaces (fabric) into three dimensional shapes (clothes).

I tell these stories to show that I recognise the male-bias in hardware stores, but I don’t want to solve it by the sexist cop-out of painting everything pink, and I think women have existing skills that make them capable of undertaking DIY projects.

My List

  1. Hire women. I was tempted to just repeat this 20 times. I don’t go to hardware stores all that often but I don’t think I’ve ever encountered a woman working in one.
  2. Provide a creche, and a supervised playground. For a large emporium this is just good business, women will stay longer and buy more.
  3. Develop a visual glossary, a bit like the old “Point it” books for travellers, to help women find the tools and supplies they’re looking for without having to know all the specific vocabulary.
  4. Use the visual glossary on signs alongside words to make specific tools more recognizable.
  5. An app based on the visual glossary from which I can create a shopping list before I come to the store so that I can research and check what I want.
  6. A range of tool sizes – it’s much easier to swing a hammer that’s the right size for your hands.
  7. Offer DIY kits with step by step instructions, think IKEA and make it simple and visual.
  8. Offer beginner’s classes for specific build projects eg; “build a bookshelf in a day” and let these classes have a social element. Women who are into craft often enjoy crafting together.
  9. Provide tools and supplies for advanced projects – don’t assume all women are beginners
  10. Promote women-based DIY businesses to customers.
  11. Offer trade discounts to women working in DIY comparable to other mega-hardware stores.
  12. Create a community online where your customers can talk about their projects and share their progress and results, refer to ravelry.com for examples.
  13. Train all your staff that women are becoming experts in DIY. If a man and a woman are shopping together, don’t assume that it’s the man doing the project and speak only to him.
  14. Trolleys that are ergonomically fit for women to use.
  15. Hire women experts to demonstrate how tools work, how to complete projects.
  16. Profile successful customer projects on your site/app.
  17. Carry a range of work clothes that fit women, from gloves to overalls, with lots of pockets. Have a range of colours – not all pink.
  18. Keep shelving at a reasonable height, adjust shelves so that 80% of women can reach them.
  19. Hire women. It’s worth repeating.
  20. Good coffee.

This was easier than I expected, perhaps because I’ve been reading reviews of Invisible Women by Caroline Criado Perez about how the world is often built from a male perspective and the impact on women ranges from inconvenient (public toilets) to dangerous (medical diagnostics). As psychologists would say, I was slightly primed for this task.

It was still a fun and creative, but something else occurred to me, many of these steps would just be good for business.

Creativity at Play #2

One of my New Year’s Resolutions is to be more creative and one way I’m doing that is picking creativity exercises from the brilliant book Caffeine for the Creative Mind: 250 exercises to wake up your brain.

Here’s this month’s challenge

What day is it?

The week of seven days was adopted in Rome somewhere about 400 AD and spread into Europe, but it had been recognised long before that in the East. The names of the days are generally associated with Roman mythology.

It’s time they received a contemporary change. Your task is to rename the days of the week to be more modern. They can all be associated with a theme, or they can all have different meanings. They can be as long or as short as your like, but they must all end with the suffix “-day” like they do know.

First up, the names of the days of the week in English are generally associated with Norse mythology, not Roman. Latin based languages adapted the names via Roman Gods, so Friday is named after Frigg/Freya, the wife of Odin. She was often associated with love, and connected to Venus, the Roman goddess of love, and Friday in Italian and French became venerdì and vendredi respectively. That’s the factual detour out of the way, now I can get creative.

First, what if we just numbered the days? Oneday, Twoday, Threeday, Fourday, Fiveday, Sixday, Sevenday

It’s much easier to remember, and handy for foreigners learning English. In fact Mandarin Chinese does this, for six of the seven days, and it is very easy to learn. Slavic languages also use numbers in naming some days, but in a more complicated way, and Sunday is something like “no work day” in Czech which is genius.

A random co-incidence there are seven colours in the rainbow so how about:

Day  Day  Day  Day  Day  Day  Day

It may appeal to people with synesthesia, less useful for people who are colour-blind. Tricky for design and colour printing.

I have rather neutral associations with the actual words for days of the week, maybe if I renamed the days I could have positive association.

Monday becomes Beginday

The first day of the week and you get to start new things

Tuesday becomes Dashday

For some reason Tuesday is often a day for lots of meetings and actions, which sounds heavy unless I think of it as dashing my way through the meetings and then it sounds fun.

Wednesday becomes Focusday

We’re in the middle of things, time to focus on the centre of what needs to be done

Thursday becomes Doday

A day to get things done with the energy of Thor

Friday becomes Capday

Time to cap off the week and plan for the next week

Saturday becomes Playday

A day for socialising, for meeting friends, for watching movies and doing the fun things of the week.

Sunday becomes Createday

On Createday I will write and work on creative hobbies.

Did this exercise break out the creativity? Yes, it was fun to think about it from different angles and throw some different languages into a post for once. Will I really use my new days of the week? Sort of, it feels positive to give working days a theme, but I can’t completely control my calendar so the theme remains loose during the week. As for the weekend – that’s already a reality.

Creativity at Play #2

One of my New Year’s Resolutions is to be more creative and one way I’m doing that is picking creativity exercises from the brilliant book Caffeine for the Creative Mind: 250 exercises to wake up your brain.

Here’s this month’s challenge

What day is it?

The week of seven days was adopted in Rome somewhere about 400 AD and spread into Europe, but it had been recognised long before that in the East. The names of the days are generally associated with Roman mythology.

It’s time they received a contemporary change. Your task is to rename the days of the week to be more modern. They can all be associated with a theme, or they can all have different meanings. They can be as long or as short as your like, but they must all end with the suffix “-day” like they do know.

First up, the names of the days of the week in English are generally associated with Norse mythology, not Roman. Latin based languages adapted the names via Roman Gods, so Friday is named after Frigg/Freya, the wife of Odin. She was often associated with love, and connected to Venus, the Roman goddess of love, and Friday in Italian and French became venerdì and vendredi respectively. That’s the factual detour out of the way, now I can get creative.

First, what if we just numbered the days? Oneday, Twoday, Threeday, Fourday, Fiveday, Sixday, Sevenday

It’s much easier to remember, and handy for foreigners learning English. In fact Mandarin Chinese does this, for six of the seven days, and it is very easy to learn. Slavic languages also use numbers in naming some days, but in a more complicated way, and Sunday is something like “no work day” in Czech which is genius.

A random co-incidence there are seven colours in the rainbow so how about:

Day  Day  Day  Day  Day  Day  Day

It may appeal to people with synesthesia , less useful for people who are colour-blind.

colours or sounds

moods

 

 

Creativity at Play #1

One of my New Year’s Resolutions is to be more creative and one way I’m doing that is picking creativity exercises from the brilliant book Caffeine for the Creative Mind: 250 exercises to wake up your brain. The first

That Looks Just Like Nothing

Our lives are filled with pattern. We see patterns in textiles, building materials, nature, even food. With as much pattern as we see, it begs the question. “Is anything random anymore?” Time to explore the answer. Grab a digital camera. Your task is to take ten pictures of things in your environment that have no pattern or order. Find things that are completely random. Go!

I picked this as a first challenge because I thought it would be easy. It wasn’t. Almost everything made by humans has some element of pattern in it, to be fair it’s often functionally needed. Nature also defaults to patterns, trees are essentially lazy fractal patterns, snowflakes are more or less hexagonal, water forms spirals. Even things that seem random, like cloud formations, have a level of predictability and therefore non-randomness. My eye is drawn to patterns and symmetry and found I really had to focus on looking for the off centre, the accidental and the out of balance. That woke up my brain – It was a good exercise!

So I’ve chosen 9 images, an odd number, but nice and symmetrical on the page.

My Challenge for 2009

With the global economy in decline, and the financial services more or less freezing the flow of cash that is the lifeblood of small businesses it looks like being a year of challenges for all of us. Looking at my own team (cut by 20%) and my own budget (cut by 20%) and the goals for 2009 (also cut – but not by 20%) we’ll be facing challenges to deliver the quality we’ve built our reputation on. Lucky I have a smart team – we’re starting the year with an open planning session I’m currently working on how to make that as fun and productive as possible – which is pretty much my challenge for the whole year.

I said at the beginning of last year that in my view a great team was one which;

  • delivers on time
  • beats expectations on quality
  • has a strong team spirit

I still believe that, this year we add budgetary pressures, and development needs into the mix. I have a young team, for two of the team it’s their first “real” job. Two others only joined the team this year, so I want all four of them to develop in some way that we agree on. The fifth member of the team is nearing retirement, so I have to balance his needs – and facilitate the transfer of his knowledge.

So my workshop will be about;

  • budget
  • planning goals
  • year planning
  • individual goals (work & development)
  • what do we want to celebrate at the end of the year?

This last is very important, we’re a service team and much of what we do is behind the scenes and often goes unacknowledged. I try very hard to make sure we get recognition throughout the year – it means something to my team members and it helps with discussions with upper management during the year if they’re aware of at least some of what we’ve done.

I’ll be making sure the seniors in my team do some of the presenting, and everyone talks about their own goals. I have to find a fun exercise related to the end of year celebration – I want us to end on a high note.

And we need some jokes, it’s going to be a tough year – it’s important we keep our sense of humour.

Roll on 2009!

 

image: challenge via pixabay