Louise McGregor HR

Job Applications via Video

If companies could use videos as part of the job ads, couldn’t they also use it as part of the recruitment process? As an employer would you believe a CV stating “Proven Sales Skills” or a video clip of the candidate giving her best sales pitch?

Actually this isn’t at all original – it was done 50 years ago by Milt Grant. See if your candidates can beat this pitch.

Wouldn’t it help you in the selection process if you could see people in action before hiring them for certain roles? You could watch a chef, view a presenter, see a sales pitch, an interview, a demonstration of their motor repair skills, a sample of their film direction work…. I’m sure there are others. It could be time consuming so maybe it’s for your shortlisted applicants rather than the hundreds of applicants.

 

image Barbie via pixabay

Louise McGregor HR

Using Videos to Recruit

What if companies used videos to recruit?

Most recruiting sites are pretty boring. Even the world leader monsterboard is all about function rather than attracting talent. Yet recruiting talented people is tough.

The standard process consists of a CV casting the best possible light on the candidate being sent in response to an advertisement written by HR for a job they may not understand.

If the candidate is lucky enough to proceed to the interview a big part of the assessment – on both sides – is whether there’s a ‘fit’ between the candidate and the team. Or more particularly the candidate and the manager.

So what if the job ad included a video?

Hi I’m Chris Smith, I could be your next manager, I’m looking for someone with a background in finance, who speaks English and French, who’s attentive to detail…. These people here could be your new colleagues…. and this is where you could be working.

Assuming the manager has some personality (which might be the big downfall in the plan!) this could be a more appealing way of marketing your company to potential talent – rather than the generic videos seen on HR sites.

Employers need to market to the YouTube generation. I haven’t seen it started anywhere yet.

image Barbie via pixabay