5 Reasons Facebook Shouldn’t Come to Work

According to TNW Facebook wants to come to work. They’re working on something called “Facebook at Work“. Thinking about this from the perspective of a large company this seems a bad idea for all sorts of reasons; here are five.

  1. Privacy; Facebook’s CEO Mark Zuckerberg famously said “Privacy is dead”. That doesn’t inspire me to put company sensitive information on their network.
  2. Privacy; EU legislation is tougher in relation to privacy than the US. For example I cannot require anyone in my team to give me their twitter handle. I cannot use personnel data to search through social media to find more about our employees. Facebook claims this will be separate, but I can see employees creating a work specific account, defeating facebook’s goal of connecting everyone.
  3. Privacy; I strongly suspect that using personal accounts to login to a work system won’t fly with the Works councils in many EU countries. They are very protective of the work-life balance of the employees.
  4. Privacy; doing this means facebook acquires a whole lot of data on where people work that has not been shared.
  5. Privacy; this set up means facebook acquires data on what your company is working on. Even if they can’t see inside the documents the activity levels give information. During the financial crisis reporters watched the windows of banks late at night to see if the press teams were active. This is the virtual equivalent.

Would you use a “facebook at work” in your company?

 

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Engagement on an Enterprise Social Network

We’ve implemented an Enterprise Social Network, we’ve solved a mass of connectivity issues, so everyone can access the site. We know that 80-90% of employees have visited the site at least once, which is great news. Our challenge now is how to really engage people on the platform.

At a recent event I asked what engagement meant; we talk about it a lot, but I wanted a simple, recognisable definition we could use. It’s definitely more than happy employees.

If I look towards Human Resources research on employee engagement definitions like “an “engaged employee” is one who is fully involved in, and enthusiastic about their work, and thus will act in a way that furthers their organization’s interests.” Which sounds great in theory – but not easy to apply to a social media platform, and not easily measured.

Marketers looking at online transactions talk about engagement as something akin to process completion. Here’s one definition; “The amount of key processes completed during a visitor’s lifetime prioritized and analyzed across the site as a whole or within pre-defined segments.” It makes sense for marketers who may have a pre-defined outcome in mind but it won’t fit an Enterprise Social Network.

In our discussion on Tuesday one of the participants came up with a definition that is easy to understand, easy to spot, and relatively easy to measure.

Engagement on an enterprise social network = people helping each other.

It’s simple, it reflects the vision we had when building Buzz (our Enterprise Social Network) that it would facilitate knowledge sharing and collaboration, and it’s something everyone can recognise. In fact our participants are way ahead of us, they’ve created a hashtag #buzzworks, applied when they see someone being helped on the platform.