I was reading an article on Wal-Mart’s e-commerce business recently and I came across the term “to move the needle”. Since I spend more time sewing on buttons than I do driving cars at the moment the first mental picture I had was troubling. Turns out not that needle.
The expression refers to moving the needle on some instrument of measurement such as a car speedometer, possibly more specifically the analogue Vu meter used in audio recording. In a more abstract form asking whether something “moved the needle” is just asking whether there was a noticeable improvement in the results.
In the Wal-Mart article they were referring to the e-commerce side of sales, which at 0.3% of US sales (by value) is barely impacting the billions in total sales. So although sales are at over $200 million it’s not yet moving the needle. I may not be the only one unfamiliar with the term, the headline reads “Wal-Mart’s e-commerce business: Can it move the needle, be material?” I’m pretty sure those last two words have been added since I first saw the article.
In another take on moving the needle, Lisa Earle McLeod applies the term to personal changes, and shows how making small, consistent changes is significant. She says “You don’t accomplish big things overnight; you move the needle every day.” Exactly.
What are you doing to move the needle today?