The most common post I’ve written in the last ten years has been about buzzwords. My work touches on business, communications and technology and those are fertile grounds for buzzword hunting. In each post I’ve attempted to find the word’s origins, and explain it’s current meaning. I confess I heard more buzzwords when I had an American boss but it’s not an exclusively American phenomenon and friends in Europe and Asia also suggest buzzwords for me to write about.
Some of the words I still hear regularly: Big Data, the Cloud and Socialising projects. In fact their use is growing, and I am rarely called upon to explain “the cloud” any more. Some have thankfully fallen from use, if they ever caught on at all: SoLoMo was a terrible term, and the situation it refers to is so normal that it no longer warrants a specific term.
To date I’ve written 74 posts on various buzzwords, and there seems to be no end in sight as more buzzwords are folded into my work environment every year. In fact it’s so common in the technical field there’s a term to describe wanting the latest feature – buzzword compliant, I’m sure it’s something everyone working in digital projects encounters.
Still haven’t had the courage to play buzzword bingo in a meeting. Let’s see how many buzzwords I discover in the next 10 years.
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